The purpose of the Organization Committee is to understand the Main Street approach to downtown revitalization and organization; develop an effective organization with clear goals and work plans for all areas of the program; and build an effective and efficient committee.

The job of the Promotion Committee is to promote downtown as the center of commerce, culture, and community life for residents and visitors alike. Members need to be able to understand the changing market, both potential shoppers and your competition; identifying downtown assets including people, buildings, heritage, and institutions; defining Main Street’s market niche its unique position in the marketplace; and finally creating new image campaigns, retail promotions, and special events to lure people back downtown.

The Revitalization Committee is a combination of two key aspects of the Main Street Program: Design & Economic Vitality.