Joe Bill Vardeman
Current Main Street projects being administered by the Revitalization Committee include:
- Enhancing the safety and visual appeal of downtown by maintaining sidewalk benches, replacing traschans and adding planter pots, renovating sidewalks as funding can be obtained, and adding other aesthetics as funding is available that fit in with the Beautification Plan established in 2012 that plans for the development of the Square.
- Reviewing and keeping up-to-date the local Façade Grant Program.
- Main Street in Motion enhances the image of and encourages quality improvements to private properties by providing property owners with volunteers to help make physical façade improvements to their building such as cleaning and painting the exterior face of the property. These projects are completed on an as-needed, availability basis.
- This committee is working toward strengthening property owner relationships in order to stimulate investment in downtown property. They also help with maintaining our downtowntx.org/levelland-texas property database.
- Thanks to Tanner Terrell with Edward Jones and a forward thinking Advisory Board, a Main Street Endowment was established in 2017 for a long term solution for project funding. Other funding sources include the annual Levelland Sip & Swirl and the annual Winner's Choice Trip Raffle.
The Revitalization Committee is a combination of two key aspects of the Main Street Program:
Design plays a key role in shaping the physical image of Main Street as a place attractive to shoppers, investors, business owners, and visitors. The committee provides education to others about good design, enhancing the image of each business as well as that of the district; providing good design advice, encouraging quality improvements to private properties and public spaces, planning Main Street’s development, guiding future growth and shaping regulations; and motivating others to make changes, creating incentives and targeting key projects.
Economic Vitality identifies new market opportunities for the traditional commercial district, find new uses for historic commercial buildings, and stimulate investment in property. Some of the Committee’s major responsibilities in relation to Economic Vitality are: learning about the districts current economic condition and identifying opportunities for market growth; strengthening existing businesses and recruiting new ones; developing financial incentives and capital for building rehabilitation and capital for building rehabilitation and business development; and monitoring the economic performance of the district.